A bespoke animation for Served Extra Cold was created, highlighting the cold credentials and showcasing a refreshing pint of Heineken. This was interchanged with personalised content for each account which would rotate between brand messaging. Inside, the sub-zero glasses and Heineken bottles were ready for the perfect serve.

It is the first proposition within the business that allows Heineken own the communication platform. Due to the bespoke nature of the medium, Heineken sales teams personally presented and sold in the units to accunts nationwide.

In-bar screens directed our targets attention to the units. Images and video were showcased through social.

Innovation amongst males 18-24yrs grew from 28% in 2013 to 36% in 2014. Almost three times higher than the 3% target.

The DAMOC units have succeeded in driving growth. Within ‘Extra Cold’ outlets, Heineken saw an increase in volume of 9%. Doubling the 5% target.

120 fridges were installed with a placement rate of 83% and due to the success of the campaign Heineken Ireland are investing in another 200 units.

Continuing strong customer collaborations, 60% of installations were placed above counter.

Applauded as revolutionary across the business, Heineken Global are currently reviewing for roll out across the European Market.