The best drinking moments are fluid, when it feels like anything can happen. Heineken Light drinkers are lighter on their feet and free to make decisions regarding the direction of their day/night. They are open to experimentation and can easily bounce from one event to the other.

The Heineken Light 'Bounce' campaign depicts the idea of bouncing as energy in motion. For the first phase of the campaign, we created a digital billboard together with the artist Fabian Oefner, who offered his own interpretation of what it means to ‘bounce’ using paint.

Acrylic paint was applied to the surface of a modeling balloon. By puncturing the balloon, the paint got splattered around. With the aid of High Speed flashes, the motion of the paint was captured in the instant the balloon exploded. Multiple images of explosions were then added together to create the final 'bounce path'. The Bounce digital billboards are on display in multiple sites in Taiwan.