Heineken Light is for people who want to stay light on their feet, so they can say yes to everything, without having to select or take judgments. A new generation of the bright and brilliant who live by the idea that the lighter you are the more choices you can make: The WHY NOT generation. And this is a day in the lives of the WHY NOT MAN and WHY NOT WOMAN; in which not making choices gets celebrated through the embracement of all the opportunities life has on offer. For people who live hard and therefore drink light.