When Heineken went on a nationwide search for people with hidden talents

- it wasn’t easy to get Irish people to step into the spotlight.

That’s why we created a live show called Heineken ‘Stage Fright’.

We told unsuspecting people that they were only coming to record their hidden talent…to

a single camera…alone.

We lied.

They were about to perform in front of a live audience.

This content became the country's most shared shareable video.

•Stage Fright became the most shared

branded live show in the country’s history.

•Affinity with the brand +8%

•We sold lots more beer. Market-share up +2.7%

•Ireland (which is tiny) now enjoys one of the highest market-shares on Heineken in the world.