Cannes Lions

HEINEKEN/TENNIS MASTERS CUP

BATES ASIA SHANGHAI, Shanghai / HEINEKEN / 2006

Presentation Image

Overview

Entries

Credits

Overview

Execution

Heineken connects people to the world of Heineken through the sponsorship of a new sporting event - Tennis Masters Cup. Bring them memorable and inspiring experiences.

Outcome

Shanghai: Full three months calendar of eventsBeijing: Six weeks of promotional activities leading up to the eventChenDu and Guang Zhou: Four weeks of promotional activites

Similar Campaigns

12 items

Game Bars

LEPUB, Sao paolo

Game Bars

2023, HEINEKEN

(opens in a new tab)