Heinz Beanz, a favourite of the nation and iconic cupboard staple since the turn of the century, is one of the UK’s best selling grocery items. With an estimated 2 million people eating Heinz Beanz everyday, Heinz is the clear leader in the category, holding a 62.5%(1) share of the total £305 million beans market in the UK.Never one to be complacent about its success, Heinz places great importance on product innovation and communicating new developments to consumers.

(1) Source AC Nielsen 21.2.09

Baked beans feature on the front of the can, reinforcing appetite appeal and the high quality food credentials associated with the brand, while the back highlights the product’s nutritional properties.

'Baked’ was removed from the name to become ‘Heinz Beanz’ creating relevance for a 21st century audience, while also strengthening the link between the product and the slogan ‘Beanz Meanz Heinz’ that has been used in advertising campaigns by the brand since 1967.

From a value perspective, the Heinz Beanz brand has increased 11.2% (52 weeks year on year).