Cannes Lions
MICHAEL CONRAD & LEO BURNETT, Frankfurt / HEINZ / 2003
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The campaign talks to a target group from 15 - 17 year old teenagers. The campaign establishes Heinz Curry Gewürz Ketchup as the ultimate ketchup, because it transcends the classical craving aspect of the product. All spots show different people enjoying the product in a really unusual and entertaining way.
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