To bring alive the product benefit we strategically placed fun to solve mazes a page before the actual HEINZ Ketchup Ad in widely-read regional & national magazines. After solving the maze with a pen/ pencil and on turning the page one would see that he has created beautiful graphic illustrations made from ketchup (Dinosaur, Butterfly, Home) on food. On solving the maze one would automatically draw the illustrated character on the subsequent page, namely the HEINZ ad.

The campaign was received a lot of enthusiasm from customersSo simply by solving the magical maze we managed to depict the ease of using HEINZ’s top-down bottle. Colour with HEINZ ketchup HEINZ ketchup. So easy to use, it’s child's play.