Our answer was to combine the popularity of Star Trek with the crowdsourcing of Indiegogo, to raise $2trillion to build the USS Enterprise in Vulcan, Alberta.

While Indiegogo was the hub of the project, it’s success wouldn’t be measured in the amount of money raised but rather the amount of media impressions it garnered for the Canadian Badlands and Vulcan over the two months. To do this, the public relations strategy had to be digitally engaging as well.

When the crownfunding page went live, we posted to Reddit, Twitter, Star Trek forums, along with sci-fi and pop culture blogs.

Around the same time, the press release hit the mainstream news media and the campaign went into warp drive. Over 120 national and international newspapers, TV channels and websites carried the story. A modest estimation of the campaign shows over 718 million media impressions made. While other estimates believe it may have been closer to 1 billion. This attention sent traffic from 85 different countries to the Indiegogo page.

Admittedly, the campaign did not raise $2trillion dollars but it was deemed a success by engaging the world with a small town called Vulcan in the heart of the Canadian Badlands.