In the start of the commercial we ask a question «whom should we help?» — and hear answers from the people with different problems (old men, orphans, disabled). But heroes talk not about themselves, but the speak about others. So an orphan says that we should help old men, and an old man says that we should help those who are ill. This relay race of help is finished with the final answer — we should help everyone, after which in packshot we tell about project {help to all, that equally divide each donation between different charity funds.