Hépar is a mineral water with extra magnesium. It helps intestinal transit. Doctors recommend it in case of digestive disorders. The brief was to increase awareness about Hépar and how it works to a wider audience.

To present the unpresentable, we’ve devised a visual concept that says what we have to say in a playful and acceptable way for the target. We’ve asked a German artist (Mark Gmehling) to design, in his own style, several unique 3D sculptures representing the trajectories of moving food in the digestive system.

The campaign of 5 visuals was designed to increase awareness. The first market research showed a 30% increase in spontaneous awareness after the campaign. Sales went up by 14% within 2 weeks beyond our proposed objectives, considering the particular function of the product.