Cannes Lions

HERA

BBDO KOREA, Seoul / AMORE PACIFIC / 2005

Film

Overview

Entries

Credits

Overview

Description

To maximize alluring charm, the advert sets a mysterious scene of a woman dressed in male attire, who is actually the identical woman of HERA (a main model), watching her in secret ( "Charm, alluring evenin the eyes of another myself inside of me¡").

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