In a fun-loving campaign inspired by Valentine’s Day and the power of beautiful hair, Herbal Essences playfully takes aim at Cupid himself through the microsite DumpCupid.com. Encouraging young women that “happily ever after starts with you,” visitors to the site can enjoy mockumentary footage of Cupid in action, share their best and worst Valentine’s-related stories, play an interactive fortune-telling game, and create their own Dump Cupid e-card. Herbal Essences brand awareness and engagement is supported by energetic colors, fun and friendly product tie-in, as well as dynamic flash and video features.