Pink and Herbal Essences let UAE know it was time to “Get the Party Started” across popular media in the country. Top press members judged finalists, and the winning girl was featured in the country’s leading magazines. Herbal Essences was there at the concert, too: on stage before Pink, the winner wore an Herbal Essences t-shirt to show her appreciation, driving home that the brand had made her dream a reality.

Current usage reached record highs, indexing 143 vs. January. 9000 visitors attended the show and 6000 Herbal Essences bottles were sampled. Sales jumped 19% vs. year ago in just one month reversing the declining trend.