Cannes Lions

HERBAL TEA

GREY GROUP KUALA LUMPUR, Kuala Lumpur / KEDAI UBAT UYEE / 2011

Presentation Image
Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Description

Get people to consider Body Cooling Herbal Tea from Uyee Medical Hall as an alternative remedy for managing stress.

Execution

We want to show that no one is excepted when stress builds to a heating point. Thus, we chose to dramatise 2 minor incidents: a kid’s almost-perfect homework and an employee’s minute tardiness that triggered seemingly unreasonable, fiery responses.

Outcome

People see that bad tempers and bad moods really are symptoms of an overheated body, caused by stress. While lifestyle change is a long-term project, they are happy that in the meantime, they get relief with Uyee Body Cooling Herbal Tea.

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