Cannes Lions
GREY GROUP KUALA LUMPUR, Kuala Lumpur / KEDAI UBAT UYEE / 2011
Overview
Entries
Credits
Description
Get people to consider Body Cooling Herbal Tea from Uyee Medical Hall as an alternative remedy for managing stress.
Execution
We want to show that no one is excepted when stress builds to a heating point. Thus, we chose to dramatise 2 minor incidents: a kid’s almost-perfect homework and an employee’s minute tardiness that triggered seemingly unreasonable, fiery responses.
Outcome
People see that bad tempers and bad moods really are symptoms of an overheated body, caused by stress. While lifestyle change is a long-term project, they are happy that in the meantime, they get relief with Uyee Body Cooling Herbal Tea.
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