Cannes Lions
ARNOLD WORLDWIDE, Boston / PROGRESSIVE INSURANCE / 2020
Overview
Entries
Credits
Execution
We worked with our production partner and director to bring the stampeding herd of dirt bike Motaurs to life. We had 10 stunt riders on set, riding back & forth all day to ensure we’d have enough footage to later build our giant herd. Each rider was shot against a green screen too. Our editorial partner helped assemble the footage and tell the story in a majestic :30 cut, coupled with an originally composed, & theatrical track from our music partner. The post-process was intensive. First, we removed the real riders from each bike, and married the upper body shots that were captured on green screen to achieve the look of dirt bike Motaurs. Then, we multiplied said dirt-bike Motaurs to achieve the level of scale we wanted. All VFX was done remotely because of COVID-19, & was a massive collaboration totaling almost 3400 hours of work.
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