The films were written and produced during the first lockdown in France. We saw this as an opportunity to create something different and convey human truth and emotion with a minimalistic approach. Everything was produced by the agency’s creative team except for the post-production (sound design, color grading). We couldn’t shoot due to Covid restrictions so we scrolled through hundreds of videos to find the perfect sequences, with a clear direction : still shots of outdoor places with minimalistic slices of life, all at once insignificant, poetic and happy. Like visual haikus.