Cannes Lions
DDB , Paris / VOLKSWAGEN / 2020
Overview
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Credits
Execution
The films were written and produced during the first lockdown in France. We saw this as an opportunity to create something different and convey human truth and emotion with a minimalistic approach. Everything was produced by the agency’s creative team except for the post-production (sound design, color grading). We couldn’t shoot due to Covid restrictions so we scrolled through hundreds of videos to find the perfect sequences, with a clear direction : still shots of outdoor places with minimalistic slices of life, all at once insignificant, poetic and happy. Like visual haikus.
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