As Kenya’s national Brew, Tusker Lager stands for unity and togetherness in a country with strong division between her 42 communities. It’s true, there is no “I” in team, but there is an “Us” in Tusker. So, what if we proved to ordinary Kenyans that by standing together, extraordinary things happen? With the help of real life Kenyan Music Producer, we embarked on an epic journey to find out what makes us, us. Sampling sounds from all 42 tribes and documenting the experience, we blended them together, creating an anthem. A unified voice for a fractured nation. We sampled a classic Kenyan hit and added vocals from a Kenyan rap star.

Many of the tribes and locations we visited we had only seen in pictures, as they were so remote, casting tapes and wardrobe were impossible to control. The production team were thrown into the deepend with every location move, meeting people and shooting on the fly. These were not actors, they were real people. We did location reccies, met cast, chose camera positions on the fly. You name it, we dealt with it and then some. The production team managed to spin all these plates flawlessly, creating the end result.