In the 30th anniversary of his first solo album, Budweiser decided to a pay a tribute and connect Hermeto with the world of today. We invited him for a new album recording, but we captured more than sounds. After studying the complexity of his music, we defined 12 parameters to be extracted from his songs. With this data, we transcribed each parameter into a particular visual distortion. For the first time, his lack of metrics and complex harmonies were visually translated. As a tribute to his career, we started translating his new songs over pictures of some artists who crossed his path along his life. This selection of images became the design for his new launch. But we went one step further: we opened the platform, so people could watch his performance while creating their own album cover, to become their official Made of Music cover on Spotify.

A website was the main platform for this experience. A cross media campaign, including social, outdoor and indoor media invited our target to get part of it. During 2 months, Budweiser activated its community and influencers, and used specific media in bar and music events sponsored by the brand.

In less than 2 months, the project reached more than 20 million people. More than 500 thousand unique users went to the platform and 9 thousand digital album covers were created. Besides that, we had 20% of share rate, and a time spent average of 3.46 minutes on our website. If, for a moment, there was a lack of mainstream interest in the former releases of Hermeto Pascoal, that moment is now history.