With the spotlight on these new items, Hermès unveils another vision of beauty, fresh and imbued with softness and naturalness. Despite being 187 years old, the house remains innovative in a highly competitive category. The goal is to establish a vision of outdoor, natural femininity, Plein Air. With the tinted balm, Hermès lends its Beauty gesture a more intimate dimension: for the first time, they "touch" the skin with the tips of their fingers.

Hermès Plein Air is about letting the complexion breathe.

In a vividly realistic setting, a herd of horses’ races through the city, spreading a powerful gust that tousles and fills the urban space. This wind carries everything in its path, subtly highlighting the Hermès complexion on the skin of three women. This event embodies both the characteristic energy of the house and a benevolent message, transforming makeup into a delicate caress. These women, caught in the current, see their natural beauty enhanced by the gust, thus offering a bold and poetic perspective on the notion of a moving complexion.

No data, no targets, only one purpose: express the identity of Hermès through tactical campaigns.

A cast of elegant and courageous women serving the concept.

The director, Jonas Lindstroem, establishes a new territory to convey the concept powerfully and elegantly, with a lively, dynamic camera that expresses the essence of Hermès better than words ever could.

No data, no targets, only one purpose: express the identity of Hermès through tactical campaigns.