CLASSY LIVING AT STREET LEVEL:

Korean art deco aesthetic, modernized and mixed with western pop culture.

Hero is a cohesive but eclectic design system that travels across graphics, print, interiors and tactile elements of hospitality.

The system begins with a timeless art deco inspired logo and a ‘raw yet refined’ interior theme. Patterns, tiles, weaving and seals of quality bring in decorative authenticity. Pink and red Asian shades provide approachability and warmth: from the neon sign to the towels and even a pink granite bar top. A world of narrative illustration such as champagne sparklers, x-ray chickens and chopstick held cocktails add discovery to the experience, give character to the menu and continue to build a distinctive, high life/ street living vibe.

A library of temporary, east pop meets west pop design assets and interior ideas - such as a heroine collage wall, iconic pop apparel and Superhero, the chef’s degustation table - allow for seasonality and mini experiences that could only be Hero.

• Recognized as a valuable addition to Paris, bringing fresh revenue and culinary interest into the city – expressed in a letter from the Mayor of Paris, Anne Hidalgo, to our client.

• Blogged and reported as “making Paris even more awesome” and “achingly cool” in its experience and its food by esteemed food bloggers and style leaders such as Garance Doré and A Hipster in Paris.

• Featured in Time Out, Eater, Le Fooding, Le Figaroscope, L’Express Style, Trendland and T Magazine amongst others.

• Winner of the “Meilleur Frit Style” award in the 2016 Guide Le Fooding.

• Hero grew their sales by 20% the 1st year of operations.

• The success of the restaurant led to pop up activations in other European cities like Stockholm and Oslo in 2015 and 2016.