Cannes Lions
RENAULT, Curitiba / RENAULT / 2018
Overview
Entries
Credits
Description
Film begins with the Renault KWID stopping at a traffic light.
Through the window, the driver sees a poster of the Incredible Hulk and starts to imagine things.
On the radio he hears news of a satellite that is approaching Earth. Suddenly, the Hulk enters the scene. He looks at the driver, and with his eyes, challenges him to try and avoid this huge disaster.
From this point on, KWID and the Hulk go off into town, getting into dangerous situations that reinforce the car’s features and qualify it as the city’s hero.
In the end, the Hulk and KWID are able to avoid the disaster.
Our protagonist wakes up from his daydream and drives off.
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