Cannes Lions
THE MILL, Los Angeles / KIA MOTORS / 2017
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Melissa McCarthy drives her Kia Niro through a snowy forest when she receives a call from a humanitarian group pleading for her to help save the whales. Without missing a beat she jets through the ocean only to have a gigantic whale surface the water and slam onto her boat, sending her shooting into the air and propelling her against the side of a nearby ship. As she hits the road again Melissa receives more calls, each asking her to save the trees, the ice caps and the rhinos. Whether high above ground clutching to a tree, pitching a flag victoriously in the arctic or running from a rhino in the desert, Melissa travels from one risky mission to the next in her Niro.
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