Cannes Lions

HERRINGBONE SHIRTS

THE SWEET SHOP, Auckland / HERRINGBONE / 2005

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HERRINGBONE “Love Story”A tailor falls for the shirt he has painstakingly sewn, ice-skating together, pillow-fights, picnics, it’s perfect love. After loss and reunion the story ends in tragedy. Herringbone- 11,347 stitches in every shirt, enough to drive any tailor insane.

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