Cannes Lions

HIBIKI 30 YEARS WHISKY

DENTSU, Tokyo / SUNTORY HOLDINGS LIMITED / 2008

Overview

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Credits

Overview

Description

We created this children's story-like radio commercial, which was directed at adult consumers of alcohol, to explain why Suntory Whisky "Hibiki 30 years" is one of the best quality whisky brands in Japan. The ad has become a popular topic on the Internet and contributed to strengthening Suntory's brand image.

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