Cannes Lions
DENTSU, Tokyo / SUNTORY HOLDINGS LIMITED / 2008
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Description
We created this children's story-like radio commercial, which was directed at adult consumers of alcohol, to explain why Suntory Whisky "Hibiki 30 years" is one of the best quality whisky brands in Japan. The ad has become a popular topic on the Internet and contributed to strengthening Suntory's brand image.
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