The laws regulating alcohol advertising in Japan are strict. Advertisements are created in which the public spread interest about the brand.

It is the world first interactive whisky glass made in collaboration with traditional craftsmen and digital technologists. Interacting with the glass, by touching it, tilting, drinking, swirling the ice cubes, creates unique seasonal experiences incorporating audio & visual effects. The glass affords people a new way of experiencing whisky with 5 senses.

The filmed experience was uploaded onto websites and was shown at many promotional events so that others could also experience the Japanese blended whisky story. Hibiki will continue to share this experience this autumn all over Japan.