Instead of creating only a campaign, the agency looked inside the clients product, to see how they could deliver a better solution to the consumer. We didn´t only say that our client had images with better content, but actually deliver this better content, so the consumer understand the difference from a regular image and the real value behind a real image.

The campaign was meant to reach an editorial target and creative fields ins Spain, and position the brand back into target´s mind. The number of image downloads during the campaign went up more than 300% but more importantly, it generated a huge media coverage, discussing not only the polemic campaign theme, but specially the innovation and originality on the new format, and all the possibilities it could bring to that image bank business.