An online nightly show got things moving informing people about the game and the incredible prize. to start playing, users had to create a login, so we pushed them to use their weibo (China's twitter) account. This would automatically sent a feed to their Weibo page mentioning that they had just started playing the game and inviting others to join them. While they were playing, at every capture of the car, their phone would take a photo of where the virtual car was found and automatically post it to Weibo with a message indicated they had just found the car. In addition, the nightly online show which recapped the days playing and broadcasted to over a half a million viewers. Offline events also invited automotive journalists to play the game. All media usage had the goal of gaining app downloads.

487,000 downloaded the app, making it a top-20 app for 7 straight weeks. The Encore was hidden over 8,500 times. The campaign received over 4 million comments and re-tweets, and increased Encore Weibo (China's Twitter) followers by over 30%, or 65,000. And their 6-months sales targets were met in just 6 weeks after the game began!

As the Hide 'n' Seek game took place in the streets, and anywhere and everywhere, the entire city was used within the media execution. After starting to play, users had to create a login, so we pushed them to use their weibo (China's twitter) account. This automatically sent a feed to their Weibo page mentioning that they had just started playing the game and inviting others to join them. While they were playing, at every capture of the car, their phone would take a photo of where the virtual car was found and automatically post it to Weibo with a message indicated they had just found the car. In addition, we created a nightly online show which recapped the days playing and broadcasted to over a half a million viewers. Offline events also invited automotive journalists to play the game. All media usage had the goal of gaining app downloads.

Over 487,000 downloaded the app, making it a top 20 app for 7 weeks running. The virtual Encore was hidden over 8,500 times, The campaign received over 4m comments and retweets, Encore followers increased more than 30% (65,000 added), and we hit the 6-month sales target just 6 weeks after the game began.