?Alikaps, erection stimulation pills producer, asked us to raise its brand awareness.

We found a simple insight which was directly connected with the product: unexpected erection can cause the awkward situations especially on the beach.

The idea was to show that Alikaps take care not only about erection itself, but even about it consequences. For that we created Hiders – the first ever briefs that hide men's erection. The video presentation of the concept and press releases were enough to get as much buzz as if the briefs were real. More than 1,500,000 contacts in media and hot, really hot discussion in social media on whether we should actually produce them or not. Now we are thinking about it.??

Idea:

To fix all the awkward consequences of men's perfect sexual fit provided by Alikaps.

For that we created Hiders - the first ever briefs that hide men's erection. The video presentation of the concept and press releases were enough to get as much buzz as if the briefs were real.

Result:

More than 1 500 000 contacts in media

And hot really hot discussion in social media on whether we should actually produce them or not.

Now we are thinking about it.