Cannes Lions
DDB CANADA, Toronto / AUTOWORKS CAR AUDIO / 2008
Overview
Entries
Credits
Execution
We know that guys have a thing for loud car stereos – the bigger the sound, the better. Autoworks needed to promote their shop as the definitive place for stereos that kick butt. Our communication had to reflect that.
Outcome
Store traffic was up. New customers to the store not only liked the ad, they requested copies of it.
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