This site is a cooperative endeavor between K&N Engineering, makers of high-performance air filters, and Drive Around the World, an organisation fighting Parkinson’s Disease. The site for the Longitude Expedition promotes awareness of DATW and the K&N filters that helped the expedition succeed. The site makes users feel as if they are experiencing the journey first-hand with video, vivid photography and the expedition leader's journal entries. Throughout, the user can donate to the Parkinson’s Institute.Site content can be emailed to friends, creating effortless Viralosity™, and is controlled dynamically via XML to allow for quick response to content updates.