Cannes Lions

HIGH TECH B2B COMPANY

EURO RSCG VIENNA, Vienna / AVL LIST / 2004

Presentation Image
Presentation Image
Presentation Image
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Execution

AVL applied its competence in acoustics when constucting the Concert Hall. The acoustic excellence of the Hall was worked out and defined in workshops with AVL scientists and internationally renowned artists such as Nicholas Harnoncourt. Usage is assured for the next ten years by contractual agreement and cooperation with the avant-garde festival steirischer herbst. 40 productions took place in 2003, including “Begehren”, voted the world’s best permiere of the year; Lost Highway by Olga Neuwirth; Icons of the 20th Century with Valery Gergiev; Vienna Philharmonic Orchestra play Avant-garde.

Outcome

Turnover for 2003 of €450m increased by 12% against 2002. Average industry growth: 5%.The Helmut-List-Halle and AVL List’s involvement were discussed in over 1200 media reports including the New York Times, Die Welt, Frankfurter Allgemeine, Neue Züricher, etc. An independent survey of spontaneous brand awareness within AVL List’s target market resulted in an increase in brand awareness of 17% to an level of 80%.

Similar Campaigns

2 items

ITS HANDS

SCOOP AND SPOON, London

ITS HANDS

2013, AVL LIST

(opens in a new tab)