Cannes Lions

Highways

MERCADO McCANN, Buenos Aires / SOMMIERCENTER / 2018

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Digital Proof JPG
Digital Proof JPG

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Overview

Description

??Sommiercenter demonstrates the risks of driving tired. Anyone who’s tired knows how hard it is to drive restless. To raise awareness about this risks, each ad shows the effects of driving tired by featuring an optical illusion made from roads.

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