Idea: We took advantage of OPEL's "Banners Plan", to talk about a new technology for Lowering Restrictors. Being aware that people tend to scroll down quickly when they read the news, we modified the page's programming, so that scrolling down became slower, thus imitating the car's new feature.

The car went down the page at the same pace as the reader scrolled down.

• Implementation: one month

• Timeline: 5/10/2015

• Placement: marca.com / elpais.com

• Scale. national

• Reach: visits to the Opel´s web grows 118%

Engagement: the campaign redirected the readers to Opel's website, where they could find out more information about the vehicle's further qualities.

• Sales: no information

• Achievement against business targets