Cannes Lions
RED FUSE COMMUNICATIONS, Kansas City / PET NUTRITION LIMITED / 2016
Overview
Entries
Credits
Description
Let’s say that you’re a fat dog or cat. An incredibly lazy – but also resourceful fat dog or cat. In this film, we explore how you might get from your favorite nap spot to another favorite nap spot. Or get from point A to "just give me the food already". Even the chubbiest of pets can find a workaround – and in this film we get to see a montage of them.
Execution
Professionally trained dogs and cats are difficult enough to find when looking for those who are fit and healthy. Finding animals that are overweight—and still engaging—is even more challenging. We searched far and wide across Europe to find a lovable cast of characters that perfectly communicates the issue of weight gain while also immediately gaining empathy with the audience.
Similar Campaigns
12 items