Cannes Lions
P4 OGILVY, Panama City / RICARDO PEREZ / 2013
Overview
Entries
Credits
Execution
While the truck drivers were on their routes delivering merchandise, etc,
We reconditioned their break area and put together the Hino Gym. When the truck drivers arrived, they found an exclusive gym for them made with truck parts. The drivers were received by a professional health trainer, which took their weight, measured their heart rate and instructed them on which routines to follow in order to burn the necessary amount of calories per day.
Outcome
Hino Gym recieved 15 trucks driver per day.
More than 96,000 calories were burnt
5 Hino Gym will open in Panama during the new year.
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