The commercial of Hishgad',the Israeli scratch and win cards leading brand ,is all about a man which is seen in his fantasy journey in the nature, climbing volcano mountain, fishing giant fish and even sailing on a crocodile. in the end he awakes from his dream in a dreamy family vacation and the narrator claims: well, maybe we can't make all of your dreams come true, but hey! At least you can still go to that family vacation you've always dreamed of hishgad. It's great money.