Cannes Lions
OGILVY SINGAPORE, Singapore / GLOBAL ALLIANCE / 2011
Overview
Entries
Credits
Execution
A Real-Time Social Experience.These tweets gave today’s generation a chance to feel what it was like in 1941 to hear the breaking news as the Japanese approached their homeland.The multimedia aspect of Twitter gave us a chance to incorporate GPS maps to show where the Japanese were on that day in history. YouTube links supported both the audio and visual aspects of our tweets. Photos, university department links and PDF documents also helped to build our story and give users a more academic experience.
Outcome
Due to Twitter traffic on the anniversary of Pearl Harbour, our feeds picked up thousands of followers at its height. Up to 29 rival Twitter accounts and anti-followers surfaced from around the world. This unexpected event helped to broaden the conversation and give followers different perspectives on history, both good and bad.
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