Most people consider history to be kind of boring and don’t want to deal with it ones they leave school. Our objective was to find a simple way to show them that history is still full of mysteries and that with logical guidance there is always something new to discover and understand.

History may keeps repeating itself, but it is never self-explanatory. In fact without any background knowledge it seems to be kind illogical most of the time. We played with this observation in terms of simple illustrations in print ads showing examples of historical mystery in current world affairs – something almost everyone can relate to.

For the illustrations we chose a style, which interprets the look of classic lithography in a modern way, in order to symbolize that our magazine deals with historical events in a way easy to consume for modern people. By keeping the ads as burlesque as possible we ensured to have a striking and pointed impact on the reader.

As a result our print ads became topic of conversations, new readers became aware of G/Geschichte and much more important: we demonstrated the relevance of understanding history in our daily life.