Spikes Asia

History of the Horse Power

FINAL FRONTIER, Shanghai / BMW / 2022

Film
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Overview

Entries

Credits

OVERVIEW

Execution

This animated collage-based film is the result of bringing together an incredible team of specialized designers and animators around the director for the intense 6-week production. In total, over 80 unique mixed media shots with diverse styles were created.

The tight timeline challenge was overcome with smart production management and fully leveraging the ’24-hour pipeline’, seeing FF liaising with the agency throughout the day in China to gather and process feedback and working overnight in North and South America to execute the design and animation.

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