Cannes Lions
PUBLICIS AMBIENCE, Mumbai / GODREJ & BOYCE / 2008
Overview
Entries
Credits
Description
Across all Indian Radio stations where 'Hindi Bollywood' music and songs constantly flood the listener, the sudden appearance of a Chinese melody on the radio station jolted the attention of target audience and made the point effectively that the new Hit aerosol is so powerful that it can drive mosquitoes far away (ie. to China).
Similar Campaigns
12 items