Istanbul is known as a cat city. Over 130.000 stray cats live in Istanbul streets. When winter comes, these cats hide under the car hoods where it’s warm to protect from the cold. Unfortunately, when the engines start, this causes death or serious injuries for these unsuspected cats.

Although people know that they need to hit the hood before starting the engine, they usually forget this.

Campaign is designed to be aired mostly in Istanbul where it is known as a cat city. Awareness and responsiveness for these kinds of campaigns are the most effective in big cities such as Istanbul. That’s why we selected the one and only artist where you talk about percussion everybody calls his name in our city.

The campaign is exclusively designed for one of the most common problems of Turkey.

Especially Istanbul is known as a cat city. Over 130.000 stray cats live in Istanbul streets. When winter comes, these cats hide under the car hoods where it’s warm to protect from the cold. Unfortunately, when the car engines start, this mostly causes the death of these unsuspecting cats.

Although people know that they need to hit the hood before starting the engine, they usually forget this.