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OGILVY GERMANY, Frankfurt / GESICHT ZEIGEN! AN ASSOCIATION ENCOURAGING PEOPLE TO STAND AGAINST RACISM IN GER / 2018
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Overview
Entries
Credits
Background
Right-wing populism is getting strong once again on German streets, but even stronger in the internet. Populists and agitators are abusing the web and using social networks to attract people through propaganda. Their aim: to shift society to the right-wing.
As the world drifts further to the right, the small anti-racism organization “Gesicht Zeigen!” (well known from their project “Mein Kampf against racism”) strives to fight back by recruiting new supporting members.
Execution
We kicked off the campaign with huge Hitler Hashtag flags in the heart of Berlin’s political district – like the Nazis did with their swastika flags in front of their buildings.
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