Cannes Lions

HIV AWARENESS

McCANN ERICKSON INDIA, Mumbai / BREAKTHROUGH FOUNDATION / 2006

Film

Overview

Entries

Credits

Overview

Description

The film shows a man watching semi-nude models on a fashion channel as his wife tries to cope with the household duties. The VO explains it is this kind of male insensitivity that infects millions of women with AIDS every year as the men don't think it's important enough to wear a condom before sex.

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