A Radio Event that was interactive and got listeners to act immediately.On World Aids Day, December 1st, at 7:59 AM, the highest rating time of the day we made all the radio stations in the country simultaneously broadcast the same spot.The spot presented 'The little doubt', a character, born out of unprotected sex who nagged listeners directly to switch stations immediately. But no matter how many stations they switched, they could not escape.

Message:Is the doubt bothering you?Get a quick anonymous HIV test at the Israel Aids Task Force and get rid of the doubt.

Radio did a great job.- 1 radio spot, aired on just one day, reached a third of the countries population.- The event made headlines and was covered extensively by all radio stations, by TV news broadcasts, internet sites and daily papers.- The number of visitors to the Aids Task Force website increased by 56%. (Google Analytics) - HIV testing increased by 41%, making December 2008 the highest HIV test period ever.