Cannes Lions

HIV TESTING

ARTEAGA & ARTEAGA, San Juan / BRISTOL MYERS SQUIBB / 2008

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This commercial appeared a few days after the distribution of designer-like T-shirt in popular hangouts throughout Puerto Rico. In the spot, a young guy is asked to wear the same T-shirt, which he does, very pleased with himself. Then, we asked him if he had any idea about what the design meant, to which he said: “Earth or nature?”. Then we proceeded to tell him the design was actually an HIV cell. His expression showed pure shock, and at that moment we superimpose the phrase: You could have it and not know it. June 27, 2007 - Get tested. Get rid of doubt.

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