We created a 9-page ad, where we follow a womans life, through beautiful portraits. The magazine titles in the pack shot corresponds with a portrait. For instanse, magazine nr. 1, "Pregnant" corresponds with portrait of baby girl, the last magazine "The Family", read by senior citizens mostly, corresponds with last portrait of old woman. AND SO ON.

The client has received very positive feedback from its readers, who find the ad "beautiful", "intelligent" and "not ad-like" among others. The campaign is a huge hit among Hjemmet Mortensens houndreds of employees, and makes them proud OF THEIR COMPANY.