Fruit that is found in the middle of the grocery story is often forgotten and considered to be too processed. With the pandemic requiring everyone to quarantine, Dole Fruit Bowls saw an increase in demand. As life started to get back to normal, Dole Packaged Foods wanted to maintain the momentum and remind people that Dole Fruit Bowls offer a health-conscious snack on-the-go. One of the key insights that our work was grounded in was that the pandemic had thoroughly disrupted kids' lives, defeating their sense of normalcy, and we wanted to inspire and empower them. So, we positioned the Dole Fruit Bowl brand as empowerment through nutrition – We placed kids in situations where they don’t just win, they win spectacularly, with the power of Dole Fruit Bowls. The “Hold My Fruit Bowl” campaign is centered around kids who use the power of their healthy snack to outdo adults.