Cannes Lions

HOLD THE COD

TRY/APT ADVERTISING AGENCY, Oslo / LOFOTEN / 2014

Case Film

Overview

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Credits

Overview

Description

The film starts with nice shots at the sea in Lofoten in the north of Norway. A

voice-over tells the story of the people of Lofoten, who has overcome the harsh

conditions in Norway only with the help of cod. A doctor tells us that it turns out the

cod is so nutritious that it cures pain just by holding it.

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