Cannes Lions
CUMMINS&PARTNERS, Melbourne / HOLDEN NEW ZEALAND / 2006
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Description
The objective was to promote the dealerships as well as tell viewers that Holden Commodores are priced so low, "you can afford to drive the real thing". Following the campaign's launch to the New Zealand Holden dealers, the cars in the ad were auctioned for charity. The TVC is being supported by press and radio.
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